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Born in Japan, made for space , perfected in Manchester. Our belief is that oral health , like our overall health , should combine the best of science with the best of nature. This is widely shared in Japan , where we took the inspiration for our new toothpaste .The Japanese were the first to use a wonderful, naturally occurring substance called Hydroxyapatite* in toothpaste . Originally developed by NASA to rebuild astronauts' teeth in space , it was approved by the Japanese government as an anti cavity agent in 1993, as it mimics the body's natural action to repair teeth and keep them white .
Hapzen combines 10% biomimetic HAp with dual fluoride for strength and another Japanese essential green tea , for its overall health benefits and antioxidant properties. Taken together , these provide a powerful and holistic approach to caring for the oral ecosystem , the gateway to the human body . It deserves the best that the world (and even space) can offer .
*HAp for short